Privacy Policy

Consent

Through use of our products and services, you agree to this privacy policy and consent to the features specified therein, specifically the use of cookies, analysis tools and resources that facilitate targeted/personalized advertising. If you do not agree to these features, you can of course use the opt-out methods described below.


You can control or prevent the use of cookies with the current versions of all popular web browsers (e.g. Firefox, Chrome, Internet Explorer and Safari). Additionally, the providers of the above-mentioned analysis and marketing tools provide their own resources (e.g. special browser add-ons or opt-out cookies) and similar tools for changing your cookie preferences, including providers affiliated to the Network Advertising Initiative and the Digital Advertising Alliance.

 

 

Purpose

We use the data we collect in order to maintain our relationship with our customers and potential customers; e.g. in order to create our newsletter, develop our website and adapt it to new requirements, and in order to provide you with relevant information and services.

 

 

Log files

When you visit our website and view pages or content, you leave behind information on the nature of your visit, such as your choice of pages (URL), the date and time of your visit, the IP address of your computer, information on your device type and operating system and your browser ID (user agent string). This information is collected in server log files on our web server and stored for one year for debugging purposes.

 

 

Cookies

We use cookies to store the language selected by the user for their next visit.

 

 

Analysis tools / digital marketing

We use modern, advanced analysis methods and tools to understand users’ habits on our website. This information helps us improve our products and services and provide relevant services and information. In principle, we use only anonymized data that does not allow us to identify the user.
Below we describe the analysis services and technology that we use for such purposes. Additionally, we show how you can prevent these services from analysis of your use of our
website.


Our website uses tools and features from other providers that allow us to collect data on how users use our website and prepare it for statistical analysis. This information allows us to provide users of other services on the internet (e.g. Google or Facebook) with targeted, relevant information and advertisements.

 

These services use cookies, tags and tracking pixels for their various purposes. Cookies are small sections of code installed on the user’s computer that make it possible to identify the user, save user settings on a website and manage a session. They also enable logging and evaluation of visits and user interactions in various web services, and the sending of data to the web server. Tags are small sections of code built into websites and mobile applications that notify a server when a user carries out a certain action (e.g. clicking on a button). Pixel tags (also known as web beacons) are tiny image files embedded in websites or emails that allow conclusions to be drawn.

 

 

Google Universal Analytics

Google Analytics is an analysis tool that prepares data on how users use our website for statistical evaluation. It sends information on page visits and user actions (e.g. the duration, sequence, and URL of visits and page visits, the previous page visited by the user and information on the user’s computer, operating system, browser, settings and approximate location) to Google’s servers. It uses cookies and similar resources, e.g. tracking pixels, to recognize users and attribute various actions and visits across different devices and sessions using anonymous characteristics, such as identification numbers. No personal data is sent to Google; IP addresses – used to locate a computer – are ‘masked’ in advance (certain characters are removed). Google provides more information in its data protection documentation.
You can install an add-on to deactivate Google Analytics in your browser.

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